Buy This Lifestyle, Furniture Included To Ease Shoppers Into Buying Home Décor on a Deadline, Websites Paint (and Repaint) Dream Worlds Article Video Slideshow Comments more in Business | Find New $LINKTEXTFIND$ » Email Print Save ↓ More smaller Larger By KATHERINE ROSMAN Last Thursday at 9:15 a.m., stylist Meghan Guthrie speed-decorated a holiday mantle. She arranged silver-framed photos of a wedding, a family reunion and a golden retriever on a faux
Fireplaces, hand-painted a delicate Christmas tree on a card, and called, "Can I get a garland?" One Kings Lane, the stylish online furniture retailer is trying to get women to be decisive about purchases that provoke big insecurities by creating sets and photographing them before the paint dries. Katherine Rosman has details on Lunch Break. By 10:35 a.m., the scene had been photographed, and the
Fireplaces was wheeled off the set. "Next!" the photographer called out. It was just the beginning of a day on the photo set for One Kings Lane, a fast-growing Web retailer. One Kings Lane sells home décor―such as the silver frames displayed in Thursday's shoot―in multiple flash sales each day. The sales, in which a limited supply of items is offered for a limited time at a discount, require quick decisions. Speed-Styling For Flash Sales Site View Slideshow Mimi Ritzen Crawford for Th
Buy This Lifestyle, Furniture Included To Ease Shoppers Into Buying Home Décor on a Deadline, Websites Paint (and Repaint) Dream Worlds Article Video Slideshow Comments more in Business | Find New $LINKTEXTFIND$ » Email Print Save ↓ More smaller Larger By KATHERINE ROSMAN Last Thursday at 9:15 a.m., ...
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